{"id":3,"date":"2026-03-16T16:01:17","date_gmt":"2026-03-16T15:01:17","guid":{"rendered":"https:\/\/www.7virides.com\/?page_id=3"},"modified":"2026-03-25T11:19:31","modified_gmt":"2026-03-25T10:19:31","slug":"ochrana-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/www.7virides.com\/cs\/ochrana-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"

\u00da\u010dinn\u00e9 od:<\/strong> 1. dubna 2026<\/p>\n

1. Identifikace spr\u00e1vce osobn\u00edch \u00fadaj\u016f<\/h2>\n

Spr\u00e1vce:<\/strong> Jan Kr\u00e1sn\u00fd
\nFyzick\u00e1 osoba:<\/strong> Ano (nepodnikatel)
\nWeb:<\/strong> 7virides.com \u2014 blog o mydl\u00e1\u0159stv\u00ed, p\u0159\u00edrodn\u00ed kosmetice a permakultu\u0159e
\nKontakt:<\/strong> info@7virides.com<\/a><\/p>\n

Pov\u011b\u0159enec pro ochranu osobn\u00edch \u00fadaj\u016f:<\/strong> Nejmenov\u00e1n. Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f nen\u00ed hlavn\u00ed \u010dinnost\u00ed spr\u00e1vce, proto se jmenov\u00e1n\u00ed DPO nevy\u017eaduje.<\/p>\n

2. P\u0159ehled \u00fa\u010del\u016f zpracov\u00e1n\u00ed a pr\u00e1vn\u00edch z\u00e1klad\u016f<\/h2>\n\n\n\n\n\n\n\n\n
\u00da\u010del<\/th>\nPr\u00e1vn\u00ed z\u00e1klad<\/th>\nSubjekty<\/th>\nKategorie \u00fadaj\u016f<\/th>\n<\/tr>\n<\/thead>\n
P\u0159ihl\u00e1\u0161en\u00ed k newsletteru<\/td>\nSouhlas (\u010dl. 6\/1\/a GDPR, \u00a7 7 z\u00e1kona 480\/2004 Sb.)<\/td>\nZ\u00e1jemci o newsletter<\/td>\nE-mail, IP adresa, \u010dasov\u00e1 zna\u010dka<\/td>\n<\/tr>\n
Zas\u00edl\u00e1n\u00ed obchodn\u00edch sd\u011blen\u00ed<\/td>\nSouhlas (\u010dl. 6\/1\/a GDPR, \u00a7 7 z\u00e1kona 480\/2004 Sb.)<\/td>\nOdb\u011bratel\u00e9 newsletteru<\/td>\nE-mail<\/td>\n<\/tr>\n
Google Analytics 4<\/td>\nSouhlas (\u010dl. 6\/1\/a GDPR \u2014 cookie consent)<\/td>\nN\u00e1v\u0161t\u011bvn\u00edci webu<\/td>\nCookie identifik\u00e1tory, IP adresa, za\u0159\u00edzen\u00ed<\/td>\n<\/tr>\n
Technicky nezbytn\u00e9 cookies<\/td>\nOpr\u00e1vn\u011bn\u00fd z\u00e1jem (\u010dl. 6\/1\/f GDPR)<\/td>\nN\u00e1v\u0161t\u011bvn\u00edci webu<\/td>\nSession cookie, consent cookie, jazyk<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

3. Podrobn\u00fd popis jednotliv\u00fdch \u00fa\u010del\u016f zpracov\u00e1n\u00ed<\/h2>\n

3.1 Newsletter a obchodn\u00ed sd\u011blen\u00ed<\/h3>\n

\u00da\u010del:<\/strong> Zas\u00edl\u00e1n\u00ed e-mail\u016f obsahuj\u00edc\u00edch \u010dl\u00e1nky z blogu, informace o p\u0159\u00edrodn\u00ed kosmetice, mydl\u00e1\u0159stv\u00ed a permakultu\u0159e, a propagaci produkt\u016f a slu\u017eeb.<\/p>\n

Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas subjektu \u00fadaj\u016f dle \u010dl. 6 odst. 1 p\u00edsm. a) GDPR a \u00a7 7 odst. 2 z\u00e1kona \u010d. 480\/2004 Sb.<\/p>\n

Mechanismus sb\u011bru (double opt-in):<\/strong><\/p>\n

    \n
  1. U\u017eivatel zad\u00e1 e-mailovou adresu<\/li>\n
  2. Syst\u00e9m po\u0161le potvrzovac\u00ed e-mail se stisknuteln\u00fdm odkazem<\/li>\n
  3. Kliknut\u00edm na odkaz u\u017eivatel potvrd\u00ed sv\u016fj souhlas<\/li>\n<\/ol>\n

    Souhlas je uchov\u00e1v\u00e1n se \u010dasovou zna\u010dkou<\/strong>, IP adresou<\/strong>, verz\u00ed textu informace<\/strong> a identifik\u00e1torem souhlasu<\/strong> pro prok\u00e1z\u00e1n\u00ed p\u0159i kontrole regul\u00e1tora.<\/p>\n

    P\u0159\u00edjemci:<\/strong> E-maily jsou odes\u00edl\u00e1ny prost\u0159ednictv\u00edm Sendy<\/strong> (self-hosted software) provozovan\u00e9ho na vlastn\u00edm serveru spr\u00e1vce v EU. Data neopou\u0161t\u011bj\u00ed infrastrukturu spr\u00e1vce a nejsou p\u0159ed\u00e1v\u00e1na t\u0159et\u00edm stran\u00e1m.<\/p>\n

    Doba uchov\u00e1v\u00e1n\u00ed:<\/strong> E-mailov\u00e1 adresa je uchov\u00e1van\u00e1 po dobu aktivn\u00edho odb\u011bru. Po odhl\u00e1\u0161en\u00ed je e-mail p\u0159eveden do Robinson listu<\/strong> a uchov\u00e1v\u00e1n po dobu 3 let.<\/p>\n

    Pr\u00e1vo odvolat souhlas:<\/strong> Souhlas lze odvolat kdykoli kliknut\u00edm na odkaz pro odhl\u00e1\u0161en\u00ed v z\u00e1pat\u00ed ka\u017ed\u00e9ho e-mailu. Odvol\u00e1n\u00ed nem\u00e1 vliv na z\u00e1konnost zpracov\u00e1n\u00ed v obdob\u00ed, kdy byl souhlas platn\u00fd.<\/p>\n

    3.2 Google Analytics 4<\/h3>\n

    \u00da\u010del:<\/strong> Anal\u00fdza n\u00e1v\u0161t\u011bvnosti webu \u2014 po\u010dty n\u00e1v\u0161t\u011bv, chov\u00e1n\u00ed u\u017eivatel\u016f, popul\u00e1rn\u00ed str\u00e1nky, zdroje n\u00e1v\u0161t\u011bv.<\/p>\n

    Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas subjektu \u00fadaj\u016f dle \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. Souhlas je z\u00edsk\u00e1v\u00e1n prost\u0159ednictv\u00edm cookie li\u0161ty (Borlabs Cookie CMP). Web implementuje Google Consent Mode v2.<\/p>\n

    Zpracovatel:<\/strong> Google LLC (Google Ireland Limited pro EHP).<\/p>\n

    P\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> Ano \u2014 \u00fadaje se odes\u00edlaj\u00ed na servery Google v USA. Pr\u00e1vn\u00ed r\u00e1mec: EU-US Data Privacy Framework (DPF). Z\u00e1lo\u017en\u00ed mechanismus: Standardn\u00ed smluvn\u00ed dolo\u017eky (SCCs). IP adresy jsou anonymizov\u00e1ny.<\/p>\n

    Doba uchov\u00e1v\u00e1n\u00ed:<\/strong> GA4 uchov\u00e1v\u00e1 podrobn\u00e1 data po dobu 14 m\u011bs\u00edc\u016f<\/strong>, pot\u00e9 jsou agregov\u00e1na.<\/p>\n

    Podrobnosti o jednotliv\u00fdch cookies najdete v Z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed cookies<\/a>.<\/p>\n

    3.3 Technicky nezbytn\u00e9 cookies a slu\u017eby<\/h3>\n

    \u00da\u010del:<\/strong> Spr\u00e1va souhlasu s cookies (Borlabs Cookie), udr\u017een\u00ed session, preference jazyka, \u0159\u00edzen\u00ed na\u010d\u00edt\u00e1n\u00ed skript\u016f (Google Tag Manager).<\/p>\n

    Pr\u00e1vn\u00ed z\u00e1klad (ulo\u017een\u00ed cookies):<\/strong> \u00a7 89 odst. 3 ZEK \u2014 technicky nezbytn\u00e9 cookies jsou v\u00fdjimkou z povinnosti souhlasu.
    \nPr\u00e1vn\u00ed z\u00e1klad (zpracov\u00e1n\u00ed \u00fadaj\u016f):<\/strong> Opr\u00e1vn\u011bn\u00fd z\u00e1jem spr\u00e1vce dle \u010dl. 6 odst. 1 p\u00edsm. f) GDPR.<\/p>\n

    Kompletn\u00ed seznam cookies najdete v Z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed cookies<\/a>.<\/p>\n

    4. Subjekty \u00fadaj\u016f a jejich pr\u00e1va<\/h2>\n

    4.1 Pr\u00e1vo na p\u0159\u00edstup (\u010dl. 15 GDPR)<\/h3>\n

    Subjekt \u00fadaj\u016f m\u00e1 pr\u00e1vo po\u017e\u00e1dat spr\u00e1vce o potvrzen\u00ed, zda jsou jeho osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1ny, a z\u00edskat jejich kopii. Spr\u00e1vce poskytne \u00fadaje nejpozd\u011bji do 30 dn\u016f.<\/p>\n

    Jak uplatnit:<\/strong> E-mail na info@7virides.com<\/a> s p\u0159edm\u011btem \u201ePo\u017eadavek na p\u0159\u00edstup k osobn\u00edm \u00fadaj\u016fm“.<\/p>\n

    4.2 Pr\u00e1vo na opravu (\u010dl. 16 GDPR)<\/h3>\n

    Subjekt \u00fadaj\u016f m\u00e1 pr\u00e1vo na opravu nep\u0159esn\u00fdch \u00fadaj\u016f.<\/p>\n

    Jak uplatnit:<\/strong> E-mail na info@7virides.com<\/a> s p\u0159edm\u011btem \u201ePo\u017eadavek na opravu \u00fadaj\u016f“.<\/p>\n

    4.3 Pr\u00e1vo na v\u00fdmaz (\u010dl. 17 GDPR) \u2014 \u201ePr\u00e1vo b\u00fdt zapomenut“<\/h3>\n

    Subjekt \u00fadaj\u016f m\u00e1 pr\u00e1vo po\u017e\u00e1dat o v\u00fdmaz sv\u00fdch osobn\u00edch \u00fadaj\u016f, pokud:<\/p>\n