{"id":56,"date":"2026-03-16T18:52:50","date_gmt":"2026-03-16T17:52:50","guid":{"rendered":"http:\/\/www.7virides.com\/cs\/podnikani\/cenotvorba\/"},"modified":"2026-03-25T11:19:30","modified_gmt":"2026-03-25T10:19:30","slug":"cenotvorba","status":"publish","type":"page","link":"https:\/\/www.7virides.com\/cs\/podnikani\/cenotvorba\/","title":{"rendered":"Cenotvorba m\u00fddla: jak nastavit cenu, kter\u00e1 pokr\u00fdv\u00e1 n\u00e1klady a generuje zisk"},"content":{"rendered":"<blockquote>\n<p><strong>TL;DR:<\/strong> Spr\u00e1vn\u00e1 cena se vypo\u010d\u00edt\u00e1 jako: (materi\u00e1l + pr\u00e1ce + re\u017eie + regulatorn\u00ed n\u00e1klady) \/ (1 \u2212 mar\u017ee %). P\u0159\u00edklad: levandulov\u00e9 m\u00fddlo 85 g s n\u00e1klady 162 K\u010d a 25 % mar\u017e\u00ed = 217 K\u010d. Ru\u010dn\u00ed m\u00fddlo nekompetuje s Dove cenou \u2014 c\u00edl\u00ed na jin\u00fd segment. Pr\u00e1ce je nejd\u016fle\u017eit\u011bj\u0161\u00ed slo\u017eka.<\/p>\n<\/blockquote>\n<p>Cenotvorba je oblast, kde v\u011bt\u0161ina za\u010d\u00ednaj\u00edc\u00edch v\u00fdrobc\u016f d\u011bl\u00e1 chyby \u2014 bu\u010f cenu nastav\u00ed p\u0159\u00edli\u0161 n\u00edzko (podhodnocen\u00ed vlastn\u00ed pr\u00e1ce) nebo p\u0159\u00edli\u0161 vysoko bez opory v hodnot\u011b produktu. Tato str\u00e1nka poskytuje konkr\u00e9tn\u00ed kalkula\u010dn\u00ed framework se vzorci a p\u0159\u00edklady.<\/p>\n<h2 id=\"proc-rucni-mydlo-nemuze-konkurovat-prumyslovemu\">Pro\u010d ru\u010dn\u00ed m\u00fddlo nem\u016f\u017ee konkurovat pr\u016fmyslov\u00e9mu<\/h2>\n<h3 id=\"porovnani-segmentu-a-ceny\">Porovn\u00e1n\u00ed segment\u016f a ceny<\/h3>\n<p>Pr\u016fmyslov\u00e9 m\u00fddlo (Dove, Palmolive) se vyr\u00e1b\u00ed v objemech milion\u016f kus\u016f s kapit\u00e1lovou intenzitou, automatizac\u00ed a syntetick\u00fdmi komponentami. Po\u0159izovac\u00ed cena na kus v prodejn\u011b je 30\u201360 K\u010d.<\/p>\n<p>\u0158emesln\u00e9 CP m\u00fddlo s 4\u20136 t\u00fddny zr\u00e1n\u00ed, p\u0159\u00edrodn\u00edmi oleji a individu\u00e1ln\u00ed v\u00fdrobou nem\u016f\u017ee s touto cenou sout\u011b\u017eit \u2014 a nem\u011blo by. Jde o odli\u0161n\u00e9 segmenty. Z\u00e1kazn\u00edk, kter\u00fd kupuje ru\u010dn\u00ed m\u00fddlo za 200 K\u010d, nekupuje \u201em\u00fddlo&#8220; \u2014 kupuje p\u0159\u00edb\u011bh, lok\u00e1lnost, slo\u017een\u00ed nebo d\u00e1rkov\u00fd z\u00e1\u017eitek.<\/p>\n<h2 id=\"jaky-je-vzorec-pro-kalkulaci-ceny\">Jak\u00fd je vzorec pro kalkulaci ceny?<\/h2>\n<h3 id=\"pet-slozek-ktere-tvori-prodejni-cenu\">P\u011bt slo\u017eek, kter\u00e9 tvo\u0159\u00ed prodejn\u00ed cenu<\/h3>\n<p>Z\u00e1kladn\u00ed kalkulace se skl\u00e1d\u00e1 z p\u011bti slo\u017eek:<\/p>\n<pre><code>Cena = Materi\u00e1lov\u00e9 n\u00e1klady + Pr\u00e1ce + Re\u017eie + Regulatorn\u00ed n\u00e1klady + Ziskov\u00e1 mar\u017ee\n<\/code><\/pre>\n<h4 id=\"1-materialove-naklady-cogs-cost-of-goods-sold\">1. Materi\u00e1lov\u00e9 n\u00e1klady (COGS \u2014 Cost of Goods Sold)<\/h4>\n<p>Zahrnuje v\u0161e, co fyzicky vstoup\u00ed do v\u00fdrobku nebo jeho balen\u00ed:<\/p>\n<ul>\n<li>Suroviny: oleje, NaOH, voda, p\u0159\u00edsady, EO\/FO, barviva<\/li>\n<li>Obal: pap\u00edr, etiketa, stuha, krabi\u010dka<\/li>\n<li>Spot\u0159ebn\u00ed materi\u00e1l: pe\u010dic\u00ed pap\u00edr na formy, jednor\u00e1zov\u00e9 n\u00e1doby<\/li>\n<\/ul>\n<p><strong>V\u00fdpo\u010det surovinov\u00fdch n\u00e1klad\u016f na kus:<\/strong><\/p>\n<p>P\u0159\u00edklad pro levandulov\u00e9 m\u00fddlo (1 kg olej\u016f, v\u00fdt\u011b\u017enost 10\u201312 kus\u016f \u00d7 85 g):<\/p>\n<table>\n<thead>\n<tr>\n<th>Surovina<\/th>\n<th>Mno\u017estv\u00ed<\/th>\n<th>Cena\/kg<\/th>\n<th>N\u00e1klady<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Olivov\u00fd olej<\/td>\n<td>500 g<\/td>\n<td>80 K\u010d\/kg<\/td>\n<td>40 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Kokosov\u00fd olej<\/td>\n<td>300 g<\/td>\n<td>60 K\u010d\/kg<\/td>\n<td>18 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Ricinov\u00fd olej<\/td>\n<td>100 g<\/td>\n<td>180 K\u010d\/kg<\/td>\n<td>18 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>\u0160ea m\u00e1slo<\/td>\n<td>100 g<\/td>\n<td>200 K\u010d\/kg<\/td>\n<td>20 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>NaOH<\/td>\n<td>150 g<\/td>\n<td>50 K\u010d\/kg<\/td>\n<td>7,50 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Lavandule EO (3 %)<\/td>\n<td>30 g<\/td>\n<td>800 K\u010d\/kg<\/td>\n<td>24 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Obaly (10\u00d7 pap\u00edr + etiketa)<\/td>\n<td>\u2014<\/td>\n<td>5 K\u010d\/kus<\/td>\n<td>50 K\u010d<\/td>\n<\/tr>\n<tr>\n<td><strong>Celkem na v\u00e1rku (10 kus\u016f)<\/strong><\/td>\n<td><\/td>\n<td><\/td>\n<td><strong>177,50 K\u010d<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Materi\u00e1lov\u00e9 n\u00e1klady\/kus<\/strong><\/td>\n<td><\/td>\n<td><\/td>\n<td><strong>~17,75 K\u010d<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 id=\"2-prace\">2. Pr\u00e1ce<\/h4>\n<p>\u0158emesln\u00e1 v\u00fdroba m\u00fddla trv\u00e1 1\u20133 hodiny (p\u0159\u00edprava, v\u00fdroba, \u010dist\u011bn\u00ed) + 10 minut\/kus na balen\u00ed. Pro 1 kg v\u00e1rku:<\/p>\n<ul>\n<li>V\u00fdroba: 2 hodiny \u00d7 va\u0161e hodinov\u00e1 sazba<\/li>\n<li>Balen\u00ed (10 kus\u016f): 10 \u00d7 10 min = 1,67 hodiny \u00d7 sazba<\/li>\n<\/ul>\n<p><strong>Jak\u00e1 sazba?<\/strong> Minim\u00e1ln\u011b 200\u2013300 K\u010d\/hodinu pro kvalifikovanou \u0159emeslnou v\u00fdrobu. Ni\u017e\u0161\u00ed sazba podhodnocuje va\u0161i pr\u00e1ci.<\/p>\n<p>P\u0159\u00edklad p\u0159i sazb\u011b 250 K\u010d\/h:<\/p>\n<ul>\n<li>V\u00fdroba: 2 h \u00d7 250 = 500 K\u010d<\/li>\n<li>Balen\u00ed: 1,67 h \u00d7 250 = 418 K\u010d<\/li>\n<li>Celkem pr\u00e1ce pro v\u00e1rku: 918 K\u010d<\/li>\n<li>Pr\u00e1ce\/kus: 91,80 K\u010d<\/li>\n<\/ul>\n<h4 id=\"3-rezie-overhead\">3. Re\u017eie (overhead)<\/h4>\n<p>Zahrnuje n\u00e1klady, kter\u00e9 nelze p\u0159i\u0159adit jednomu v\u00fdrobku, ale mus\u00ed b\u00fdt zahrnuty:<\/p>\n<ul>\n<li>Energie (elekt\u0159ina, voda): cca 10\u201320 K\u010d\/v\u00e1rka<\/li>\n<li>Opot\u0159eben\u00ed vybaven\u00ed (formy, mix\u00e9r, v\u00e1ha \u2014 amortizace): cca 5\u201310 K\u010d\/v\u00e1rka<\/li>\n<li>Poji\u0161t\u011bn\u00ed, pron\u00e1jem prostoru (pokud relevantn\u00ed)<\/li>\n<li>Zdravotn\u00ed a soci\u00e1ln\u00ed poji\u0161t\u011bn\u00ed OSV\u010c: rozlo\u017ete na p\u0159edpokl\u00e1dan\u00fd ro\u010dn\u00ed objem<\/li>\n<\/ul>\n<p>P\u0159\u00edklad: zdravotn\u00ed + soci\u00e1ln\u00ed 40 000 K\u010d\/rok, 200 v\u00e1rek\/rok = 200 K\u010d\/v\u00e1rka = 20 K\u010d\/kus.<\/p>\n<h4 id=\"4-regulatorni-naklady-amortizace\">4. Regulatorn\u00ed n\u00e1klady (amortizace)<\/h4>\n<p>CPSR za 10 000 K\u010d amortizovan\u00e1 na 3 roky p\u0159i 100 kusech\/rok = 10 000 \/ (300 kus\u016f) = 33 K\u010d\/kus.<\/p>\n<h4 id=\"5-ziskova-marze\">5. Ziskov\u00e1 mar\u017ee<\/h4>\n<p>Zisk (ne p\u0159\u00edjem) je to, co zbyde po ode\u010dten\u00ed v\u0161ech n\u00e1klad\u016f. Pro udr\u017eitelnou v\u00fdrobu doporu\u010dujeme minim\u00e1ln\u011b 20\u201330 % mar\u017ei z prodejn\u00ed ceny.<\/p>\n<p><strong>Vzorec:<\/strong> Prodejn\u00ed cena = Celkov\u00e9 n\u00e1klady \/ (1 &#8211; mar\u017ee %)<\/p>\n<h2 id=\"prakticky-priklad-kompletni-kalkulace\">Praktick\u00fd p\u0159\u00edklad: kompletn\u00ed kalkulace<\/h2>\n<h3 id=\"levandulove-mydlo-85-g-krok-za-krokem\">Levandulov\u00e9 m\u00fddlo 85 g \u2014 krok za krokem<\/h3>\n<table>\n<thead>\n<tr>\n<th>Slo\u017eka<\/th>\n<th>K\u010d\/kus<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Materi\u00e1lov\u00e9 n\u00e1klady<\/td>\n<td>17,75 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Pr\u00e1ce<\/td>\n<td>91,80 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Re\u017eie<\/td>\n<td>20 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Regulatorn\u00ed n\u00e1klady (amort.)<\/td>\n<td>33 K\u010d<\/td>\n<\/tr>\n<tr>\n<td><strong>Celkov\u00e9 n\u00e1klady<\/strong><\/td>\n<td><strong>162,55 K\u010d<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>P\u0159i 25% mar\u017ei: 162,55 \/ (1 &#8211; 0,25) = <strong>217 K\u010d\/kus<\/strong><\/p>\n<p><strong>Doporu\u010den\u00e1 prodejn\u00ed cena: 220\u2013250 K\u010d<\/strong> (zaokrouhlen\u00ed, cenov\u00e1 kotva).<\/p>\n<h2 id=\"ruzne-ceny-pro-ruzne-kanaly\">R\u016fzn\u00e9 ceny pro r\u016fzn\u00e9 kan\u00e1ly<\/h2>\n<h3 id=\"velkoobchodni-vs-maloobchodni\">Velkoobchodn\u00ed vs. maloobchodn\u00ed<\/h3>\n<p>Pokud dod\u00e1v\u00e1te do obchod\u016f nebo do spa, velkoobchodn\u00ed cena je obvykle 50\u201360 % maloobchodn\u00ed ceny. P\u0159i maloobchodn\u00ed 220 K\u010d = velkoobchodn\u00ed ~100\u2013130 K\u010d.<\/p>\n<p>Ov\u011b\u0159te, zda velkoobchodn\u00ed cena st\u00e1le pokr\u00fdv\u00e1 va\u0161e n\u00e1klady a zachov\u00e1v\u00e1 alespo\u0148 minim\u00e1ln\u00ed mar\u017ei.<\/p>\n<p><strong>Varov\u00e1n\u00ed:<\/strong> Mnoho mal\u00fdch v\u00fdrobc\u016f p\u0159ijme velkoobchodn\u00ed objedn\u00e1vky s cenami, kter\u00e9 nepokryj\u00ed jejich skute\u010dn\u00e9 n\u00e1klady \u2014 podce\u0148uj\u00ed pr\u00e1ci. Spo\u010d\u00edtejte to p\u0159edem.<\/p>\n<h2 id=\"jak-vyuzit-psychologii-ceny\">Jak vyu\u017e\u00edt psychologii ceny?<\/h2>\n<h3 id=\"prakticke-techniky\">Praktick\u00e9 techniky<\/h3>\n<p><strong>Cenov\u00e9 ukotven\u00ed:<\/strong> Nab\u00eddn\u011bte variantu v r\u016fzn\u00fdch form\u00e1tech (85 g \u00d7 1 kus, d\u00e1rkov\u00e1 sada 3 kus\u016f). Z\u00e1kazn\u00edk, kter\u00fd vid\u00ed sadu za 590 K\u010d jako \u201e\u00fasporu&#8220; oproti 3 \u00d7 220 K\u010d (660 K\u010d), nakoup\u00ed sadu a va\u0161e mar\u017ee na sad\u011b m\u016f\u017ee b\u00fdt vy\u0161\u0161\u00ed.<\/p>\n<p><strong>Pr\u00e9miov\u00fd sign\u00e1l:<\/strong> Cena komunikuje kvalitu. \u0158emesln\u00e9 m\u00fddlo za 99 K\u010d je pro z\u00e1kazn\u00edka pochybn\u00e9 \u2014 pro\u010d tak levn\u00e9? Za 190 K\u010d nen\u00ed pr\u00e9miov\u00e9 \u2014 m\u016f\u017ee to b\u00fdt supermarketov\u00e1 p\u0159\u00edrodn\u00ed kosmetika. Za 220\u2013280 K\u010d je jasn\u00fd pr\u00e9miov\u00fd sign\u00e1l.<\/p>\n<p><strong>Cena vs. hodnota:<\/strong> P\u0159idejte hodnotu (kr\u00e1sn\u00fd obal, p\u0159\u00edb\u011bh slo\u017een\u00ed, certifik\u00e1t) a cena 280 K\u010d bude z\u00e1kazn\u00edkovi p\u0159ijateln\u00e1.<\/p>\n<h2 id=\"jake-chyby-se-nejcasteji-delaji\">Jak\u00e9 chyby se nej\u010dast\u011bji d\u011blaj\u00ed?<\/h2>\n<h3 id=\"tri-nejnebezpecnejsi-chyby\">T\u0159i nejnebezpe\u010dn\u011bj\u0161\u00ed chyby<\/h3>\n<p><strong>Chyba 1: Nezahrnut\u00ed pr\u00e1ce.<\/strong> \u201eSuroviny stoj\u00ed 20 K\u010d, prod\u00e1m za 80 K\u010d, to je dobr\u00e1 mar\u017ee.&#8220; Ale 2 hodiny pr\u00e1ce nejsou zahrnuty \u2014 va\u0161e re\u00e1ln\u00e1 hodinov\u00e1 odm\u011bna je z\u00e1porn\u00e1.<\/p>\n<p><strong>Chyba 2: Nezahrnut\u00ed regulatorn\u00edch n\u00e1klad\u016f.<\/strong> CPSR za 10 000 K\u010d mus\u00ed b\u00fdt amortizov\u00e1n v cen\u011b produktu.<\/p>\n<p><strong>Chyba 3: Porovn\u00e1n\u00ed s pr\u016fmyslov\u00fdm m\u00fddlem.<\/strong> Z\u00e1kazn\u00edci pr\u00e9miov\u00e9ho segmentu se ned\u00edvaj\u00ed na Dove cenu \u2014 d\u00edvaj\u00ed se na konkuren\u010dn\u00ed \u0159emesln\u00e9 v\u00fdrobce.<\/p>\n<p><strong>Chyba 4: Sleva jako default.<\/strong> Pokud v\u017edy prod\u00e1v\u00e1te se slevou, z\u00e1kladn\u00ed cena ztrat\u00ed v\u011brohodnost. Slevy pou\u017e\u00edvejte strategicky (Black Friday, v\u011brnostn\u00ed program, sez\u00f3na).<\/p>\n<h2 id=\"ceny-pro-jednotlive-prodejni-kanaly\">Ceny pro jednotliv\u00e9 prodejn\u00ed kan\u00e1ly<\/h2>\n<h3 id=\"srovneni-a-strategie\">Srovn\u011bn\u00ed a strategie<\/h3>\n<table>\n<thead>\n<tr>\n<th>Kan\u00e1l<\/th>\n<th>Doporu\u010den\u00e1 cena<\/th>\n<th>Pozn\u00e1mka<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Vlastn\u00ed e-shop<\/td>\n<td>100 % maloobchodn\u00ed<\/td>\n<td>Pln\u00e1 mar\u017ee<\/td>\n<\/tr>\n<tr>\n<td>Farm\u00e1\u0159sk\u00fd trh<\/td>\n<td>100 % maloobchodn\u00ed<\/td>\n<td>P\u0159\u00edm\u00fd kontakt zvy\u0161uje prodej<\/td>\n<\/tr>\n<tr>\n<td>Etsy \/ Folksy<\/td>\n<td>100 % + poplatky (p\u0159ibli\u017en\u011b 10 %)<\/td>\n<td>Zahr\u0148te poplatky platformy<\/td>\n<\/tr>\n<tr>\n<td>Instagram \/ TikTok shop<\/td>\n<td>100 % + fulfillment<\/td>\n<td>Sledujte n\u00e1klady dopravy<\/td>\n<\/tr>\n<tr>\n<td>Velkoobchod (obchody, spa)<\/td>\n<td>50\u201360 % maloobchodn\u00ed<\/td>\n<td>Ov\u011b\u0159te mar\u017ei<\/td>\n<\/tr>\n<tr>\n<td>D\u00e1rkov\u00e9 sady<\/td>\n<td>110\u2013120 % hodnoty kus\u016f<\/td>\n<td>Pr\u00e9miov\u00fd obal = vy\u0161\u0161\u00ed hodnota<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"caste-otazky\">\u010cast\u00e9 ot\u00e1zky<\/h2>\n<p><strong>Jakou mar\u017ei bych m\u011bl m\u00edt?<\/strong> Minim\u00e1ln\u011b 20\u201325 % pro pokryt\u00ed v\u0161ech n\u00e1klad\u016f. Ide\u00e1ln\u011b 30 % pro zdravou rezervu na rezervu a reinvestici.<\/p>\n<p><strong>Kdy\u017e konkurent prod\u00e1v\u00e1 levanduli za 150 K\u010d, m\u011bl bych koukat?<\/strong> Ne nutn\u011b. M\u016f\u017ee b\u00fdt to kvalitou ni\u017e\u0161\u00ed produkt, nebo v\u00fdrobce podhodnocuje svou pr\u00e1ci. Z\u016fsta\u0148te u sv\u00e9 kalkulace \u2014 pokud pokr\u00fdv\u00e1 va\u0161e n\u00e1klady, je va\u0161e cena spr\u00e1vn\u00e1.<\/p>\n<p><strong>Jak se m\u00e1 li\u0161it cena online vs. fyzicky na trhu?<\/strong> Cena by m\u011bla b\u00fdt stejn\u00e1. Online m\u00e1te vy\u0161\u0161\u00ed n\u00e1klady na dopravu, fyzicky m\u00e1te \u010dasov\u00e9 n\u00e1klady. Kompenzuje se to.<\/p>\n<p><strong>Co kdy\u017e nechci dra\u017eit cenu, ale chci vy\u0161\u0161\u00ed mar\u017ei?<\/strong> Sni\u017ete n\u00e1klady: efektivn\u011bj\u0161\u00ed v\u00fdroba (v\u00edce kus\u016f z jedn\u00e9 v\u00e1rky), levn\u011bj\u0161\u00ed obaly, ni\u017e\u0161\u00ed energetick\u00e9 n\u00e1klady. Ale nikdy neponi\u017eujte kvalitu nebo svou pr\u00e1ci.<\/p>\n<p><strong>Jako za\u010d\u00e1te\u010dn\u00edk se boj\u00edm nastavit cenu p\u0159\u00edli\u0161 vysoko. Co m\u00e1m d\u011blat?<\/strong> Spo\u010d\u00edtejte si svou kalkulaci podle tohoto n\u00e1vodu. Pak ji ov\u011b\u0159te s ostatn\u00edmi v\u00fdrobci nebo mentorem. D\u016fv\u011b\u0159te sv\u00fdm \u010d\u00edslem \u2014 nejsou to jen tvoje slova, jsou to tvoje n\u00e1klady.<\/p>\n<p><strong>Viz tak\u00e9:<\/strong><\/p>\n<ul>\n<li><a href=\"\/cs\/podnikani\/naklady-legalni-vyroba\/\">N\u00e1klady na leg\u00e1ln\u00ed v\u00fdrobu<\/a> \u2014 p\u0159ehled regulatorn\u00edch n\u00e1klad\u016f<\/li>\n<li><a href=\"\/cs\/podnikani\/kde-prodavat\/\">Kde prod\u00e1vat m\u00fddlo<\/a> \u2014 p\u0159ehled prodejn\u00edch kan\u00e1l\u016f<\/li>\n<li><a href=\"\/cs\/podnikani\/fotografie-mydla\/\">Fotografie m\u00fddla<\/a> \u2014 jak fotit pro zv\u00fd\u0161en\u00ed prodeje<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR: Spr\u00e1vn\u00e1 cena se vypo\u010d\u00edt\u00e1 jako: (materi\u00e1l + pr\u00e1ce + re\u017eie + regulatorn\u00ed n\u00e1klady) \/ (1 \u2212 mar\u017ee %). P\u0159\u00edklad: [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":19,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-56","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/pages\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":1,"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/pages\/56\/revisions"}],"predecessor-version":[{"id":159,"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/pages\/56\/revisions\/159"}],"up":[{"embeddable":true,"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/pages\/19"}],"wp:attachment":[{"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/media?parent=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}