{"id":61,"date":"2026-03-16T18:52:50","date_gmt":"2026-03-16T17:52:50","guid":{"rendered":"http:\/\/www.7virides.com\/cs\/podnikani\/kde-prodavat\/"},"modified":"2026-03-25T11:19:31","modified_gmt":"2026-03-25T10:19:31","slug":"kde-prodavat","status":"publish","type":"page","link":"https:\/\/www.7virides.com\/cs\/podnikani\/kde-prodavat\/","title":{"rendered":"Kde prod\u00e1vat ru\u010dn\u00ed m\u00fddlo: p\u0159ehled kan\u00e1l\u016f pro \u010desk\u00e9 v\u00fdrobce"},"content":{"rendered":"<blockquote>\n<p><strong>TL;DR:<\/strong> Za\u010dn\u011bte farm\u00e1\u0159sk\u00fdmi trhy a Flerem (mal\u00e9 n\u00e1klady, testov\u00e1n\u00ed), pak p\u0159idejte vlastn\u00ed e-shop (vysok\u00fd potenci\u00e1l) a Instagram. Etsy nab\u00edz\u00ed glob\u00e1ln\u00ed dosah, velkoobchod \u2014 stabiln\u00ed objem. Nejlep\u0161\u00ed je kombinovat kan\u00e1ly: f\u00e1ze 1 (trhy + Fler) \u2192 f\u00e1ze 2 (e-shop + Instagram) \u2192 f\u00e1ze 3 (velkoobchod + TikTok).<\/p>\n<\/blockquote>\n<p>M\u00fddlo m\u016f\u017eete prod\u00e1vat des\u00edtkami zp\u016fsob\u016f \u2014 od farm\u00e1\u0159sk\u00fdch trh\u016f p\u0159es e-shopy a\u017e po velkoobchod do hotel\u016f a spa. Ka\u017ed\u00fd kan\u00e1l m\u00e1 jin\u00e9 n\u00e1klady, jin\u00fd dosah, jin\u00fd typ z\u00e1kazn\u00edka a jin\u00e9 regulatorn\u00ed n\u00e1roky. Tato str\u00e1nka v\u00e1m pom\u016f\u017ee vybrat mix kan\u00e1l\u016f odpov\u00eddaj\u00edc\u00ed va\u0161\u00ed f\u00e1zi podnik\u00e1n\u00ed.<\/p>\n<h2 id=\"kanal-1-farmarske-a-rucni-trhy-kde-a-jak-zacit\">Kan\u00e1l 1: Farm\u00e1\u0159sk\u00e9 a ru\u010dn\u00ed trhy \u2014 kde a jak za\u010d\u00edt?<\/h2>\n<p>Trhy jsou pro v\u011bt\u0161inu nov\u00fdch v\u00fdrobc\u016f prvn\u00edm krokem \u2014 jsou to nejni\u017e\u0161\u00ed vstupn\u00ed n\u00e1klady, p\u0159\u00edm\u00fd kontakt se z\u00e1kazn\u00edkem a okam\u017eit\u00e1 zp\u011btn\u00e1 vazba. Z\u00e1kazn\u00edk vid\u00ed a \u010dich\u00e1 m\u00fddlo \u2014 konverzn\u00ed pom\u011br je zde vy\u0161\u0161\u00ed ne\u017e online.<\/p>\n<p><strong>V\u00fdhody:<\/strong><\/p>\n<ul>\n<li>\u017d\u00e1dn\u00e9 poplatky za platformu<\/li>\n<li>Z\u00e1kazn\u00edk vid\u00ed, \u010dich\u00e1, osah\u00e1 \u2014 konverzn\u00ed pom\u011br vy\u0161\u0161\u00ed ne\u017e online<\/li>\n<li>Osobn\u00ed p\u0159\u00edb\u011bh v\u00fdrobce zvy\u0161uje prodej<\/li>\n<li>Testujete, kter\u00e9 produkty lid\u00e9 preferuj\u00ed<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody:<\/strong><\/p>\n<ul>\n<li>\u010casov\u00e1 n\u00e1ro\u010dnost (p\u0159\u00edprava, st\u00e1nek, p\u0159\u00edtomnost)<\/li>\n<li>Omezen\u00e1 \u0161k\u00e1lovatelnost<\/li>\n<li>Sez\u00f3nn\u00ed charakter (venkovn\u00ed trhy v zim\u011b chyb\u00ed)<\/li>\n<li>Nutn\u00e1 osobn\u00ed p\u0159\u00edtomnost<\/li>\n<\/ul>\n<p><strong>Jak naj\u00edt trhy v \u010cR:<\/strong><\/p>\n<ul>\n<li>Port\u00e1l farmarsketrziste.cz, Biodenik.cz, lok\u00e1ln\u00ed Facebook skupiny<\/li>\n<li>V\u00e1no\u010dn\u00ed trhy \u2014 nejvy\u0161\u0161\u00ed objem prodej\u016f pro d\u00e1rkov\u00e1 m\u00fddla (\u0159\u00edjen\u2013prosinec)<\/li>\n<li>Craft fairs (Jaro Prahy, Letn\u00ed slavnosti, lok\u00e1ln\u00ed festivaly)<\/li>\n<\/ul>\n<p><strong>St\u00e1nek:<\/strong> Investujte do estetick\u00e9ho a konzistentn\u00edho st\u00e1nku. V\u00fdzkumy ukazuj\u00ed, \u017ee vizu\u00e1ln\u00ed prezentace je pro impulzivn\u00ed n\u00e1kup na trhu rozhoduj\u00edc\u00ed.<\/p>\n<h2 id=\"kanal-2-vlastni-e-shop-plna-kontrola-a-dlouhodoby-potencial\">Kan\u00e1l 2: Vlastn\u00ed e-shop \u2014 pln\u00e1 kontrola a dlouhodob\u00fd potenci\u00e1l<\/h2>\n<p>Vlastn\u00ed e-shop d\u00e1v\u00e1 plnou kontrolu nad prezentac\u00ed, cenou a z\u00e1kaznick\u00fdmi daty. Je to z\u00e1kladna pro \u0161k\u00e1lov\u00e1n\u00ed podnik\u00e1n\u00ed a budov\u00e1n\u00ed vlastn\u00ed zna\u010dky bez z\u00e1vislosti na platform\u011b.<\/p>\n<p><strong>Platformy vhodn\u00e9 pro \u010cR:<\/strong><\/p>\n<p><strong>Shoptet:<\/strong> Nejpopul\u00e1rn\u011bj\u0161\u00ed \u010desk\u00e1 e-commerce platforma. \u010cesk\u00e1 podpora, integrace s \u010deskou logistikou (Z\u00e1silkovna, PPL, DPD). Cena od cca 490 K\u010d\/m\u011bs\u00edc.<\/p>\n<p><strong>Shopify:<\/strong> Mezin\u00e1rodn\u00ed standard. Vhodn\u00e9 pro prodej i do zahrani\u010d\u00ed. Anglick\u00e1 platforma, ale lokalizovateln\u00e1. Cena od ~25 USD\/m\u011bs\u00edc.<\/p>\n<p><strong>WooCommerce (WordPress):<\/strong> Bezplatn\u00fd plugin, ale vy\u017eaduje technick\u00e9 znalosti. Pln\u00e1 kontrola. Vhodn\u00e9 pro technicky zdatn\u00e9 v\u00fdrobce.<\/p>\n<p><strong>V\u00fdhody vlastn\u00edho e-shopu:<\/strong><\/p>\n<ul>\n<li>Pln\u00e1 kontrola nad cenou a z\u00e1kaznick\u00fdmi daty<\/li>\n<li>\u017d\u00e1dn\u00e9 poplatky za transakci platform\u011b (jen payment gateway)<\/li>\n<li>Budujete vlastn\u00ed zna\u010dku, ne identitu na ciz\u00ed platform\u011b<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody:<\/strong><\/p>\n<ul>\n<li>Nutnost vlastn\u00ed marketingov\u00e9 akvizice (SEO, reklama)<\/li>\n<li>Technick\u00e1 a administrativn\u00ed spr\u00e1va<\/li>\n<li>Ni\u017e\u0161\u00ed po\u010d\u00e1te\u010dn\u00ed n\u00e1v\u0161t\u011bvnost ne\u017e na tr\u017ei\u0161t\u00edch<\/li>\n<\/ul>\n<h2 id=\"kanal-3-etsy-a-online-trziste-globalni-dosah-bez-marketingu\">Kan\u00e1l 3: Etsy a online tr\u017ei\u0161t\u011b \u2014 glob\u00e1ln\u00ed dosah bez marketingu<\/h2>\n<p>Etsy je nejv\u011bt\u0161\u00ed glob\u00e1ln\u00ed tr\u017ei\u0161t\u011b pro handmade a vintage produkty. M\u00e1 zabudovan\u00fd traffic \u2014 z\u00e1kazn\u00edci p\u0159ich\u00e1zej\u00ed sami. Ide\u00e1ln\u00ed pro testov\u00e1n\u00ed produkt\u016f a z\u00edsk\u00e1n\u00ed prvn\u00edch zahrani\u010dn\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n<p><strong>V\u00fdhody:<\/strong><\/p>\n<ul>\n<li>Glob\u00e1ln\u00ed dosah \u2014 prodej do cel\u00e9 EU i USA<\/li>\n<li>Bez nutnosti vlastn\u00ed marketingov\u00e9 akvizice (organick\u00fd traffic Etsy)<\/li>\n<li>Jednoduch\u00fd start<\/li>\n<li>Ide\u00e1ln\u00ed pro testov\u00e1n\u00ed produkt\u016f a cen<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody:<\/strong><\/p>\n<ul>\n<li>Poplatky: 6,5 % transak\u010dn\u00ed poplatek + listing poplatky (0,20 USD\/produkt) + payment poplatky<\/li>\n<li>Siln\u00e1 konkurence \u2014 tis\u00edce v\u00fdrobc\u016f m\u00fddla<\/li>\n<li>Etsy kontroluje pravidla (m\u016f\u017ee zru\u0161it obchod)<\/li>\n<li>Ceny v zahrani\u010dn\u00edch m\u011bn\u00e1ch \u2014 pot\u0159eba sledovat kurzy<\/li>\n<\/ul>\n<p><strong>Alternativy pro \u010cR\/EU:<\/strong><\/p>\n<ul>\n<li><strong>Fler.cz:<\/strong> \u010cesk\u00e1 alternativa Etsy. M\u00e9n\u011b glob\u00e1ln\u00ed dosah, ale siln\u011bj\u0161\u00ed lok\u00e1ln\u00ed komunita. Cena: 2 % provize + listing poplatky.<\/li>\n<li><strong>Folksy (UK):<\/strong> Pro v\u00fdrobce c\u00edl\u00edc\u00ed na britsk\u00fd trh.<\/li>\n<li><strong>DaWanda (zaniklo 2018)<\/strong> \u2014 nahrazena lok\u00e1ln\u00edmi platformami.<\/li>\n<\/ul>\n<h2 id=\"kanal-4-instagram-a-socialni-site-budovani-komunity-a-viralni-potencial\">Kan\u00e1l 4: Instagram a soci\u00e1ln\u00ed s\u00edt\u011b \u2014 budov\u00e1n\u00ed komunity a vir\u00e1ln\u00ed potenci\u00e1l<\/h2>\n<p>Instagram a TikTok nejsou jen marketing \u2014 jsou plnohodnotn\u00e9 prodejn\u00ed kan\u00e1ly p\u0159es Instagram Shopping a TikTok Shop. M\u00fddl\u00e1\u0159sk\u00fd obsah (ASMR kr\u00e1jen\u00ed, swirl videos) je na t\u011bchto platform\u00e1ch zejm\u00e9na na TikToku vir\u00e1ln\u00ed.<\/p>\n<p><strong>Instagram Shopping:<\/strong><\/p>\n<ul>\n<li>Propojte e-shop se str\u00e1nkou Instagram<\/li>\n<li>Ozna\u010dujte produkty p\u0159\u00edmo ve fotografi\u00edch a Reels<\/li>\n<li>Z\u00e1kazn\u00edk nakupuje bez opu\u0161t\u011bn\u00ed aplikace<\/li>\n<\/ul>\n<p><strong>TikTok:<\/strong><\/p>\n<ul>\n<li>M\u00fddl\u00e1\u0159sk\u00fd obsah (ASMR kr\u00e1jen\u00ed, swirl videos) je na TikToku vir\u00e1ln\u00ed<\/li>\n<li>TikTok Shop dostupn\u00fd v \u010cR od 2024<\/li>\n<li>Obrovsk\u00fd organick\u00fd dosah pro videoobsah<\/li>\n<\/ul>\n<p><strong>V\u00fdhody soci\u00e1ln\u00edch s\u00edt\u00ed:<\/strong><\/p>\n<ul>\n<li>P\u0159\u00edm\u00e1 vazba s komunitou z\u00e1kazn\u00edk\u016f<\/li>\n<li>Vir\u00e1ln\u00ed potenci\u00e1l (zejm\u00e9na TikTok a Reels)<\/li>\n<li>Budov\u00e1n\u00ed brand awareness zdarma<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody:<\/strong><\/p>\n<ul>\n<li>Algoritmus se m\u011bn\u00ed \u2014 dosah nen\u00ed garantovan\u00fd<\/li>\n<li>\u010casov\u00e1 n\u00e1ro\u010dnost na tvorbu obsahu<\/li>\n<li>Platforma m\u016f\u017ee omezit dosah organick\u00e9ho obsahu<\/li>\n<\/ul>\n<h2 id=\"kanal-5-velkoobchod-obchody-spa-hotely-a-stabilni-objem\">Kan\u00e1l 5: Velkoobchod \u2014 obchody, spa, hotely a stabiln\u00ed objem<\/h2>\n<p>Prodej ve v\u011bt\u0161\u00edch objemech do maloobchodn\u00edch prodejen nebo spa nab\u00edz\u00ed stabiln\u00ed p\u0159\u00edjmy s ni\u017e\u0161\u00ed osobn\u00ed anga\u017eovanost\u00ed. Jedn\u00e1 se o dlouhodob\u011bj\u0161\u00ed vztah s pevnou cenou a pravideln\u00fdm odb\u011brem.<\/p>\n<p><strong>Potenci\u00e1ln\u00ed odb\u011bratel\u00e9:<\/strong><\/p>\n<ul>\n<li>P\u0159\u00edrodn\u00ed a zero-waste obchody (Bezobalu, lok\u00e1ln\u00ed ekoprodejny)<\/li>\n<li>Wellness centra, spa a sauny<\/li>\n<li>Butiky s lok\u00e1ln\u00edmi v\u00fdrobky<\/li>\n<li>Hotely a penziony (branded m\u00fddlo s jejich logem \u2014 custom order)<\/li>\n<li>Kade\u0159nictv\u00ed a kosmetick\u00e9 salony<\/li>\n<\/ul>\n<p><strong>Jak oslovit velkoobchodn\u00edho odb\u011bratele:<\/strong><\/p>\n<ul>\n<li>Profesion\u00e1ln\u00ed lookbook nebo katalog (PDF nebo fyzick\u00fd)<\/li>\n<li>Vzorkov\u00e1 sada zdarma<\/li>\n<li>Jasn\u00e1 cenotvorbov\u00e1 nab\u00eddka: velkoobchodn\u00ed cena, minim\u00e1ln\u00ed objedn\u00e1vka, dodac\u00ed lh\u016fty<\/li>\n<\/ul>\n<p><strong>Minimum order quantity (MOQ):<\/strong> Nastavte minim\u00e1ln\u00ed objedn\u00e1vku (nap\u0159. 20 ks\/produkt nebo 1 500 K\u010d). Mal\u00e9 objedn\u00e1vky jsou logisticky nev\u00fdhodn\u00e9.<\/p>\n<h2 id=\"kanal-6-pop-up-shop-a-kiosek-docasny-fyzicky-prodej\">Kan\u00e1l 6: Pop-up shop a kiosek \u2014 do\u010dasn\u00fd fyzick\u00fd prodej<\/h2>\n<p>Do\u010dasn\u00e9 prodejn\u00ed m\u00edsto v n\u00e1kupn\u00edm centru, tr\u017ei\u0161ti nebo partnersk\u00e9m obchod\u011b. V \u010cR popul\u00e1rn\u00edm form\u00e1tem jsou pop-up v\u00edkendy v designov\u00fdch konceptstorech. Fyzick\u00fd prodej bez dlouhodob\u00e9ho z\u00e1vazku n\u00e1jmu.<\/p>\n<p><strong>V\u00fdhody:<\/strong><\/p>\n<ul>\n<li>Fyzick\u00fd prodej bez dlouhodob\u00e9ho z\u00e1vazku n\u00e1jmu<\/li>\n<li>Testov\u00e1n\u00ed lokace p\u0159ed otev\u0159en\u00edm st\u00e1l\u00e9ho obchodu<\/li>\n<li>Vzhledem k z\u00e1kazn\u00edk\u016fm nab\u00edz\u00ed stejn\u00e9 v\u00fdhody jako trhy (vid\u00ed, \u010dich\u00e1)<\/li>\n<\/ul>\n<h2 id=\"srovneni-kanalu\">Srovn\u011bn\u00ed kan\u00e1l\u016f<\/h2>\n<table>\n<thead>\n<tr>\n<th>Kan\u00e1l<\/th>\n<th>Vstupn\u00ed n\u00e1klady<\/th>\n<th>Provize\/poplatky<\/th>\n<th>Dosah<\/th>\n<th>\u0160k\u00e1lovatelnost<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Farm\u00e1\u0159sk\u00fd trh<\/td>\n<td>N\u00edzk\u00e9 (st\u00e1nek, poplatek)<\/td>\n<td>0\u20135 % (st\u00e1nek)<\/td>\n<td>M\u00edstn\u00ed<\/td>\n<td>N\u00edzk\u00e1<\/td>\n<\/tr>\n<tr>\n<td>Vlastn\u00ed e-shop<\/td>\n<td>St\u0159edn\u00ed (tvorba, hosting)<\/td>\n<td>0 + payment (~2 %)<\/td>\n<td>Neomezen\u00fd<\/td>\n<td>Vysok\u00e1<\/td>\n<\/tr>\n<tr>\n<td>Etsy<\/td>\n<td>N\u00edzk\u00e9<\/td>\n<td>~8\u201310 %<\/td>\n<td>Glob\u00e1ln\u00ed<\/td>\n<td>St\u0159edn\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Fler.cz<\/td>\n<td>N\u00edzk\u00e9<\/td>\n<td>~2\u20133 %<\/td>\n<td>Lok\u00e1ln\u00ed\/CZ<\/td>\n<td>St\u0159edn\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Instagram\/TikTok<\/td>\n<td>N\u00edzk\u00e9 (\u010das)<\/td>\n<td>0<\/td>\n<td>Glob\u00e1ln\u00ed<\/td>\n<td>Vysok\u00e1<\/td>\n<\/tr>\n<tr>\n<td>Velkoobchod<\/td>\n<td>N\u00edzk\u00e9 (katalog)<\/td>\n<td>0<\/td>\n<td>Region\u00e1ln\u00ed\/n\u00e1rodn\u00ed<\/td>\n<td>Vysok\u00e1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"doporucena-strategie-trifazovy-pristup-k-rustu\">Doporu\u010den\u00e1 strategie: t\u0159\u00edfa\u00adzov\u00fd p\u0159\u00edstup k r\u016fstu<\/h2>\n<p><strong>F\u00e1ze 1 (0\u20136 m\u011bs\u00edc\u016f):<\/strong> Farm\u00e1\u0159sk\u00fd trh + Fler nebo Etsy. Testujete produkty, sb\u00edr\u00e1te zp\u011btnou vazbu, z\u00edsk\u00e1v\u00e1te prvn\u00ed z\u00e1kazn\u00edky. Minim\u00e1ln\u00ed vlo\u017een\u00e9 n\u00e1klady, maxim\u00e1ln\u00ed u\u010den\u00ed.<\/p>\n<p><strong>F\u00e1ze 2 (6\u201318 m\u011bs\u00edc\u016f):<\/strong> Spust\u00edte vlastn\u00ed e-shop, za\u010dnete budovat Instagram. P\u0159esunete fokus z trh\u016f na online. Nyn\u00ed m\u00e1te datab\u00e1zi z\u00e1kazn\u00edk\u016f a v\u00edte, co se prod\u00e1v\u00e1.<\/p>\n<p><strong>F\u00e1ze 3 (18+ m\u011bs\u00edc\u016f):<\/strong> Velkoobchodn\u00ed osloven\u00ed, TikTok obsah, d\u00e1rkov\u00e9 kolekce. \u0160k\u00e1lujete objem s men\u0161\u00ed osobn\u00ed anga\u017eovanost\u00ed.<\/p>\n<h2 id=\"caste-otazky\">\u010cast\u00e9 ot\u00e1zky<\/h2>\n<p><strong>M\u011bl bych za\u010d\u00edt t\u00edm, \u017ee d\u00e1m e-shop online hned na za\u010d\u00e1tku?<\/strong> Ne. E-shop vy\u017eaduje vlastn\u00ed marketing a traffic \u2014 je n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e trhy. Za\u010dn\u011bte tr\u017ei\u0161t\u011b nebo Flerem, z\u00edskejte prvn\u00ed z\u00e1kazn\u00edky a zp\u011btnou vazbu. Pak spus\u0165te e-shop, kdy\u017e budete v\u011bd\u011bt, co se prod\u00e1v\u00e1.<\/p>\n<p><strong>Jak\u00fd je rozd\u00edl mezi Etsy a Flerem?<\/strong> Fler je \u010desk\u00e1 platforma se siln\u011bj\u0161\u00ed lok\u00e1ln\u00ed komunitou (lep\u0161\u00ed pro prodej v \u010cR), Etsy m\u00e1 glob\u00e1ln\u00ed dosah (prodej do EU a USA). Fler m\u00e1 ni\u017e\u0161\u00ed provize (~2\u20133 %), Etsy je dra\u017e\u0161\u00ed (~8\u201310 %). Pro za\u010d\u00e1tek: Fler pro \u010cR trh, Etsy pro glob\u00e1ln\u00ed.<\/p>\n<p><strong>Mohu prod\u00e1vat na v\u00edce kan\u00e1lech z\u00e1rove\u0148?<\/strong> Ano a m\u011bli byste. Ned\u00e1vejte v\u0161echna vejce do jednoho ko\u0161e. Kombina farm\u00e1\u0159sk\u00e9 trhy + Fler + e-shop poskytuje diverzifikaci a testov\u00e1n\u00ed r\u016fzn\u00fdch segment\u016f z\u00e1kazn\u00edk\u016f.<\/p>\n<p><strong>Kolik \u010dasu zabere spr\u00e1va e-shopu?<\/strong> 3\u20135 hodin t\u00fddn\u011b (fotky, popis, komunikace s objednavateli, dopravy). Za\u010d\u00e1te\u010dn\u00edk m\u016f\u017ee u\u0161et\u0159it \u010das t\u00edm, \u017ee vsad\u00ed na automatizovan\u00e9 syst\u00e9my (Zapier, integrovan\u00e9 payment processing).<\/p>\n<p><strong>Jak se li\u0161\u00ed prodej velkoobchodu od maloobchodu?<\/strong> Velkoobchodn\u00ed cena je ~50\u201360 % maloobchodn\u00ed ceny, objedn\u00e1vky jsou v\u011bt\u0161\u00ed (MOQ 20\u2013100 ks), prodej je stabiln\u011bj\u0161\u00ed. Ztrat\u00edte mar\u017ei, ale z\u00edsk\u00e1te v\u011bt\u0161\u00ed objem a ni\u017e\u0161\u00ed osobn\u00ed anga\u017eovanost.<\/p>\n<p><strong>Mohu d\u011blat pop-up bez vlastn\u00ed zna\u010dky?<\/strong> Ano, ale vlastn\u00ed zna\u010dka a branding zvy\u0161uj\u00ed rozpozn\u00e1vanost a buduj\u00ed dlouhodobou hodnotu. Minim\u00e1ln\u011b konzistentn\u00ed vizu\u00e1ln\u00ed styl (barvy, etiketa) by m\u011bl b\u00fdt p\u0159\u00edtomen i na pop-up.<\/p>\n<p><strong>Viz tak\u00e9:<\/strong><\/p>\n<ul>\n<li><a href=\"\/cs\/podnikani\/fotografie-mydla\/\">Fotografie m\u00fddla<\/a> \u2014 produktov\u00e9 fotografie pro online prodej<\/li>\n<li><a href=\"\/cs\/podnikani\/cenotvorba\/\">Cenotvorba m\u00fddla<\/a> \u2014 jak nastavit cenu pro r\u016fzn\u00e9 kan\u00e1ly<\/li>\n<li><a href=\"\/cs\/podnikani\/eu-regulace\/\">EU regulace pro v\u00fdrobce<\/a> \u2014 nutn\u00e1 dokumentace p\u0159ed prodejem<\/li>\n<li><a href=\"\/cs\/podnikani\/cpsr-pif-cpnp\/\">CPSR, PIF, CPNP<\/a> \u2014 z\u00e1konn\u00e9 povinnosti<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR: Za\u010dn\u011bte farm\u00e1\u0159sk\u00fdmi trhy a Flerem (mal\u00e9 n\u00e1klady, testov\u00e1n\u00ed), pak p\u0159idejte vlastn\u00ed e-shop (vysok\u00fd potenci\u00e1l) a Instagram. Etsy nab\u00edz\u00ed glob\u00e1ln\u00ed [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":19,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-61","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/pages\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":1,"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/pages\/61\/revisions"}],"predecessor-version":[{"id":165,"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/pages\/61\/revisions\/165"}],"up":[{"embeddable":true,"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/pages\/19"}],"wp:attachment":[{"href":"https:\/\/www.7virides.com\/cs\/wp-json\/wp\/v2\/media?parent=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}