{"id":61,"date":"2026-03-16T18:52:50","date_gmt":"2026-03-16T17:52:50","guid":{"rendered":"http:\/\/www.7virides.com\/cs\/podnikani\/kde-prodavat\/"},"modified":"2026-03-25T11:19:31","modified_gmt":"2026-03-25T10:19:31","slug":"kde-prodavat","status":"publish","type":"page","link":"https:\/\/www.7virides.com\/en\/podnikani\/kde-prodavat\/","title":{"rendered":"Where to sell hand soap: overview of channels for Czech manufacturers"},"content":{"rendered":"<blockquote>\n<p><strong>TL;DR:<\/strong> Start with farmer's markets and Fleur (low cost, testing), then add your own e-store (high potential) and Instagram. Etsy offers global reach, wholesale - steady volume. Best to combine channels: phase 1 (markets + Fler) \u2192 phase 2 (e-shop + Instagram) \u2192 phase 3 (wholesale + TikTok).<\/p>\n<\/blockquote>\n<p>You can sell soap in dozens of ways - from farmers' markets to e-shops to wholesale to hotels and spas. Each channel has different costs, different reach, different customer types and different regulatory requirements. This page will help you choose the mix of channels that fits your stage of business.<\/p>\n<h2 id=\"kanal-1-farmarske-a-rucni-trhy-kde-a-jak-zacit\">Channel 1: Farmers' and handicraft markets - where and how to start?<\/h2>\n<p>Marketplaces are the first step for most new manufacturers - they are the lowest cost of entry, direct contact with the customer and immediate feedback. The customer sees and smells the soap - the conversion rate is higher here than online.<\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>No platform fees<\/li>\n<li>Customer sees, smells, touches - conversion rate higher than online<\/li>\n<li>Personal story of the manufacturer increases sales<\/li>\n<li>You test which products people prefer<\/li>\n<\/ul>\n<p><strong>Disadvantages:<\/strong><\/p>\n<ul>\n<li>Time commitment (preparation, stand, presence)<\/li>\n<li>Limited scalability<\/li>\n<li>Seasonality (no outdoor markets in winter)<\/li>\n<li>Personal presence required<\/li>\n<\/ul>\n<p><strong>How to find markets in the Czech Republic:<\/strong><\/p>\n<ul>\n<li>Portal farmarsketrziste.cz, Biodenik.cz, local Facebook groups<\/li>\n<li>Christmas markets - highest sales volume for gift soaps (October-December)<\/li>\n<li>Craft fairs (Spring of Prague, Summer Festivals, local festivals)<\/li>\n<\/ul>\n<p><strong>Booth:<\/strong> Invest in an aesthetic and consistent stand. Research shows that visual presentation is critical for impulse buying in the marketplace.<\/p>\n<h2 id=\"kanal-2-vlastni-e-shop-plna-kontrola-a-dlouhodoby-potencial\">Channel 2: Own e-shop - full control and long-term potential<\/h2>\n<p>Having your own e-shop gives you full control over presentation, pricing and customer data. It's the basis for scaling your business and building your own brand without depending on a platform.<\/p>\n<p><strong>Platforms suitable for the Czech Republic:<\/strong><\/p>\n<p><strong>Shoptet:<\/strong> The most popular Czech e-commerce platform. Czech support, integration with Czech logistics (Z\u00e1silkovna, PPL, DPD). Price from approx. 490 CZK\/month.<\/p>\n<p><strong>Shopify:<\/strong> International standard. Suitable for sale abroad. English platform, but localizable. Price from ~25 USD\/month.<\/p>\n<p><strong>WooCommerce (WordPress):<\/strong> Free plugin, but requires technical knowledge. Full control. Suitable for tech-savvy producers.<\/p>\n<p><strong>Advantages of having your own e-shop:<\/strong><\/p>\n<ul>\n<li>Full control over price and customer data<\/li>\n<li>No transaction fees to the platform (payment gateway only)<\/li>\n<li>You build your own brand, not an identity on someone else's platform<\/li>\n<\/ul>\n<p><strong>Disadvantages:<\/strong><\/p>\n<ul>\n<li>Necessity of own marketing acquisition (SEO, advertising)<\/li>\n<li>Technical and administrative administration<\/li>\n<li>Lower initial traffic than marketplaces<\/li>\n<\/ul>\n<h2 id=\"kanal-3-etsy-a-online-trziste-globalni-dosah-bez-marketingu\">Channel 3: Etsy and online marketplaces - global reach without marketing<\/h2>\n<p>Etsy is the largest global marketplace for handmade and vintage products. It has built-in traffic - customers come by themselves. Ideal for testing products and getting your first international customers.<\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Global reach - sales to the entire EU and USA<\/li>\n<li>No need for custom marketing acquisition (organic Etsy traffic)<\/li>\n<li>Easy start<\/li>\n<li>Ideal for product and price testing<\/li>\n<\/ul>\n<p><strong>Disadvantages:<\/strong><\/p>\n<ul>\n<li>Fees: 6.5% transaction fee + listing fees ($0.20\/product) + payment fees<\/li>\n<li>Strong competition - thousands of soap manufacturers<\/li>\n<li>Etsy controls the rules (can cancel a shop)<\/li>\n<li>Prices in foreign currencies - need to monitor exchange rates<\/li>\n<\/ul>\n<p><strong>Alternatives for CR\/EU:<\/strong><\/p>\n<ul>\n<li><strong>Fler.cz:<\/strong> Czech alternative to Etsy. Less global reach, but a stronger local community. Price: 2% commission + listing fees.<\/li>\n<li><strong>Folksy (UK):<\/strong> For manufacturers targeting the UK market.<\/li>\n<li><strong>DaWanda (defunct 2018)<\/strong> - replaced by local platforms.<\/li>\n<\/ul>\n<h2 id=\"kanal-4-instagram-a-socialni-site-budovani-komunity-a-viralni-potencial\">Channel 4: Instagram and social networks - community building and viral potential<\/h2>\n<p>Instagram and TikTok aren't just marketing - they are full-fledged sales channels through Instagram Shopping and TikTok Shop. Soapy content (ASMR slicing, swirl videos) goes viral on these platforms, especially on TikTok.<\/p>\n<p><strong>Instagram Shopping:<\/strong><\/p>\n<ul>\n<li>Link your e-shop to your Instagram page<\/li>\n<li>Tag products directly in photos and Reels<\/li>\n<li>Customer purchases without leaving the app<\/li>\n<\/ul>\n<p><strong>TikTok:<\/strong><\/p>\n<ul>\n<li>Soapy content (ASMR slicing, swirl videos) goes viral on TikTok<\/li>\n<li>TikTok Shop available in the Czech Republic from 2024<\/li>\n<li>Huge organic reach for video content<\/li>\n<\/ul>\n<p><strong>Benefits of social networks:<\/strong><\/p>\n<ul>\n<li>Direct connection with the customer community<\/li>\n<li>Viral potential (especially TikTok and Reels)<\/li>\n<li>Building brand awareness for free<\/li>\n<\/ul>\n<p><strong>Disadvantages:<\/strong><\/p>\n<ul>\n<li>The algorithm is changing - the range is not guaranteed<\/li>\n<li>Time consuming content creation<\/li>\n<li>The platform may limit the reach of organic content<\/li>\n<\/ul>\n<h2 id=\"kanal-5-velkoobchod-obchody-spa-hotely-a-stabilni-objem\">Channel 5: Wholesale - shops, spas, hotels and stable volume<\/h2>\n<p>Selling in larger volumes to retail outlets or spas offers stable income with less personal involvement. This is a longer term relationship with a fixed price and regular subscriptions.<\/p>\n<p><strong>Potential buyers:<\/strong><\/p>\n<ul>\n<li>Natural and zero-waste shops (Bezobalu, local eco-shops)<\/li>\n<li>Wellness centres, spas and saunas<\/li>\n<li>Boutiques with local products<\/li>\n<li>Hotels and guesthouses (branded soap with their logo - custom order)<\/li>\n<li>Hairdressing and beauty salons<\/li>\n<\/ul>\n<p><strong>How to approach a wholesale customer:<\/strong><\/p>\n<ul>\n<li>Professional lookbook or catalogue (PDF or physical)<\/li>\n<li>Free sample set<\/li>\n<li>Clear pricing: wholesale price, minimum order, delivery times<\/li>\n<\/ul>\n<p><strong>Minimum order quantity (MOQ):<\/strong> Set a minimum order (e.g. 20 pcs\/product or 1 500 CZK). Small orders are logistically disadvantageous.<\/p>\n<h2 id=\"kanal-6-pop-up-shop-a-kiosek-docasny-fyzicky-prodej\">Channel 6: Pop-up shop and kiosk - temporary physical sales<\/h2>\n<p>Temporary sales point in a shopping centre, marketplace or partner store. A popular format in the Czech Republic is pop-up weekends in design concept stores. Physical sales without long-term lease commitment.<\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Physical sale without long-term lease commitment<\/li>\n<li>Location testing before opening a permanent store<\/li>\n<li>With respect to customers, it offers the same advantages as markets (sees, smells)<\/li>\n<\/ul>\n<h2 id=\"srovneni-kanalu\">Alignment of channels<\/h2>\n<table>\n<thead>\n<tr>\n<th>Channel<\/th>\n<th>Input costs<\/th>\n<th>Commissions\/fees<\/th>\n<th>Reach<\/th>\n<th>Scalability<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Farmers' Market<\/td>\n<td>Low (stall, fee)<\/td>\n<td>0-5 % (stand)<\/td>\n<td>Local<\/td>\n<td>low<\/td>\n<\/tr>\n<tr>\n<td>Own e-shop<\/td>\n<td>Medium (creation, hosting)<\/td>\n<td>0 + payment (~2 %)<\/td>\n<td>Unlimited<\/td>\n<td>high<\/td>\n<\/tr>\n<tr>\n<td>Etsy<\/td>\n<td>Low<\/td>\n<td>~8-10 %<\/td>\n<td>Global<\/td>\n<td>Medium<\/td>\n<\/tr>\n<tr>\n<td>Fler.cz<\/td>\n<td>Low<\/td>\n<td>~2-3 %<\/td>\n<td>Local\/CZ<\/td>\n<td>Medium<\/td>\n<\/tr>\n<tr>\n<td>Instagram\/TikTok<\/td>\n<td>Low (time)<\/td>\n<td>0<\/td>\n<td>Global<\/td>\n<td>high<\/td>\n<\/tr>\n<tr>\n<td>Wholesale<\/td>\n<td>Low (catalogue)<\/td>\n<td>0<\/td>\n<td>Regional\/national<\/td>\n<td>high<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"doporucena-strategie-trifazovy-pristup-k-rustu\">Recommended strategy: a three-phase approach to growth<\/h2>\n<p><strong>Phase 1 (0-6 months):<\/strong> Farmers Market + Fler or Etsy. You test products, collect feedback, get your first customers. Minimum investment, maximum learning.<\/p>\n<p><strong>Phase 2 (6-18 months):<\/strong> You start your own e-shop, you start building Instagram. You shift your focus from markets to online. Now you have a customer database and you know what sells.<\/p>\n<p><strong>Phase 3 (18+ months):<\/strong> Wholesale outreach, TikTok content, gift collections. You scale volume with less personal engagement.<\/p>\n<h2 id=\"caste-otazky\">Frequently asked questions<\/h2>\n<p><strong>Should I start by putting the e-shop online right at the beginning?<\/strong> No. E-shop requires its own marketing and traffic - it is more demanding than markets. Start a marketplace or Flerem, get your first customers and feedback. Then launch the e-shop when you know what sells.<\/p>\n<p><strong>What is the difference between Etsy and Flerem?<\/strong> Fler is a Czech platform with a stronger local community (better for sales in the Czech Republic), Etsy has a global reach (sales to the EU and US). Fler has lower commissions (~2-3%), Etsy is more expensive (~8-10%). For starters, Fler for the Czech market, Etsy for the global market.<\/p>\n<p><strong>Can I sell on multiple channels at the same time?<\/strong> Yes, and you should. Don't put all your eggs in one basket. The combination of farmers markets + Fler + e-shop provides diversification and testing of different customer segments.<\/p>\n<p><strong>How much time does it take to manage an e-shop?<\/strong> 3-5 hours per week (photos, description, communication with clients, transport). A beginner can save time by betting on automated systems (Zapier, integrated payment processing).<\/p>\n<p><strong>How is wholesaling different from retailing?<\/strong> Wholesale price is ~50-60% of retail price, orders are larger (MOQ 20-100 pcs), sales are more stable. You lose margin but gain more volume and less personal involvement.<\/p>\n<p><strong>Can I do a pop-up without my own brand?<\/strong> Yes, but private label and branding increase recognition and build long-term value. At a minimum, a consistent visual style (colors, label) should be present on the pop-up as well.<\/p>\n<p><strong>See also:<\/strong><\/p>\n<ul>\n<li><a href=\"\/en\/selling-handmade-soap\/soap-photography\/\">Photos of soap<\/a> - product photos for online sales<\/li>\n<li><a href=\"\/en\/selling-handmade-soap\/soap-pricing\/\">Soap pricing<\/a> - how to set the price for different channels<\/li>\n<li><a href=\"\/en\/selling-handmade-soap\/eu-regulations-soap-making\/\">EU regulation for manufacturers<\/a> - necessary documentation before sale<\/li>\n<li><a href=\"\/en\/selling-handmade-soap\/cpsr-pif-cpnp-soap\/\">CPSR, PIF, CPNP<\/a> - legal obligations<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Za\u010dn\u011bte farm\u00e1\u0159sk\u00fdmi trhy a Flerem (mal\u00e9 n\u00e1klady, testov\u00e1n\u00ed), pak p\u0159idejte vlastn\u00ed e-shop (vysok\u00fd potenci\u00e1l) a Instagram. Etsy nab\u00edz\u00ed glob\u00e1ln\u00ed [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":19,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-61","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7virides.com\/en\/wp-json\/wp\/v2\/pages\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7virides.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.7virides.com\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7virides.com\/en\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":1,"href":"https:\/\/www.7virides.com\/en\/wp-json\/wp\/v2\/pages\/61\/revisions"}],"predecessor-version":[{"id":165,"href":"https:\/\/www.7virides.com\/en\/wp-json\/wp\/v2\/pages\/61\/revisions\/165"}],"up":[{"embeddable":true,"href":"https:\/\/www.7virides.com\/en\/wp-json\/wp\/v2\/pages\/19"}],"wp:attachment":[{"href":"https:\/\/www.7virides.com\/en\/wp-json\/wp\/v2\/media?parent=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}