Cookie Policy

Effective from: 1 April 2026

A cookie is a small file (typically 4 KB) that a web server stores in a visitor's browser. The browser then automatically sends the cookie back to the server each time the visitor visits the site. Cookies are used to identify and personalize the site for each user.

Types of cookies by duration:

Session cookies - they exist only during one browser session (they disappear when the browser is closed)
Persistent cookies - remain in the browser for a longer period of time (days, months, years) until they are manually deleted or expire

Cookies are most often:

Custom cookies - set directly by 7virides.com
Third party cookies - set by the services used by the website (Google Analytics, etc.)

2. Categorisation of cookies on the 7virides.com website

Category 1: Technically necessary cookies (without consent)

These cookies are necessary for the technical transmission of communication and the basic functioning of the site. According to Act No. 127/2005 Coll. (ZEK, § 89 para. 3) and GDPR do not require consent users.

borlabs-cookie

Provider: Borlabs Cookie 3.4 (CMP plugin)
Objective: Saving the user's cookie consent choices - which categories of cookies they have accepted and which they have refused
Type: Persistent cookie (HTTP)
Durability: 60 days
Legal basis: § 89 (3) ZEK - technically necessary for the administration of the consent
What is being stored: User selection (accept/reject), timestamp, hash options

Google Tag Manager (_dc_gtm_*)

Provider: Google LLC (Google Ireland Limited for EEA)
Objective: Controlling the loading of third-party scripts. GTM itself does not collect personal data - it is a "container" that runs other scripts based on consent.
Type: HTTP cookie
Durability: 1 minute
GTM Container ID: GTM-K93PC9P6
Legal basis: § 89 (3) ZEK - technically necessary for script loading control

Session ID (PHP session cookie)

Provider: Web 7virides.com
Objective: Keeping the user session while browsing
Type: Session cookie
Durability: Session (close viewer)
What is being stored: Session ID (random string without personal data)

TranslatePress — jazyková preference (trp_language)

Provider: TranslatePress (plugin pro překlad webu)
Objective: Ukládá jazykovou preferenci zvolenou návštěvníkem v dialogu pro automatickou detekci jazyka, aby se při dalších návštěvách zobrazil obsah ve správném jazyce
Type: Persistent cookie (HTTP)
Durability: 30 dní
What is being stored: Kód jazyka (cs_CZ, en_US nebo de_DE)
Legal basis: § 89 odst. 3 ZEK — technicky nezbytná pro jazykovou funkčnost

Category 2: Analytical cookies (require consent)

These cookies are used to analysing user behaviour, counting visits and understanding how people use the site. They are not essential for basic functioning, but they help the administrator to improve the content. Require explicit consent according to § 89 (3) ZEK and Article 6/1/a GDPR.

Google Analytics 4 (GA4)

Provider: Google LLC, Amphitheatre Parkway, Mountain View, CA 94043, USA
Objective: Traffic analysis - number of users, pages visited, sources of visits, type of facility, length of stay.

Name	Purpose	Lifetime	Type
`_ga`	User resolution - unique ID	2 years	Persistent
`_ga_*`	Session and interaction status tracking	2 years	Persistent
`_gid`	Daily resolution of users	24 hours	Persistent
`_gat`	Limit the number of requests (throttling)	1 minute	Session

Legal basis: Consent (Art. 6/1/a GDPR)

What's being sent to Google: IP address (anonymised), device and OS type, browser, language settings, time on site, referrer.

What NOT to send: Full IP address, no special categories of data, user name or email.

Transmission to the USA: Yes. Legal basis: the EU-US Data Privacy Framework (DPF) - Google is certified. Standard Contractual Clauses (SCCs).

Data retention time: GA4 stores detailed user data for a period of 14 months. After expiry, the data is aggregated and the individual records are deleted.

Google Consent Mode v2: The web implements Google Consent Mode v2. If the user refuses consent, Google only accepts anonymized "pings&#8220without identifying cookies.

Category 3: Marketing cookies (require consent)

Currently, 7virides.com does not use any marketing cookies (Facebook Pixel, Google Ads remarketing, etc.). If they are implemented in the future, they will be included in the cookie bar and will require consent.

The first time you visit the site, you will see cookie bar. Contains:

A brief explanation of what cookies the site uses
Button "Accept everything“ - all non-technical cookies
Button "Refuse everything“ - only technically necessary cookies
Link "Detailed settings“ - individual choice

Ground rules:

The "Accept All“ and "Reject All“ buttons have the same visual prominence
Close bar without option = analytical cookies remain off
Scrolling through the web not Consent
There are no fields pre-ticked

Withdrawal of consent

Consent to cookies can be withdrawn at any time. There is a permanent link in the footer of the website "Cookies settings“which will reopen the cookie bar.

Recording consent

The website records the time at which the user gave or refused consent, which version of the cookie policy they have seen, and their IP address. These records are used to prove consent.

4. Legal bases of the categories

Category	Legal basis	Souhlas
Technically necessary	§ 89/3 ZEK + Art. 6/1/f GDPR	NE
Analytical	Art. 6/1/a GDPR + § 89/3 ZEK	Yes
Marketing	Art. 6/1/a GDPR	Yes

5. Specifics of Google Analytics and transfer to the USA

Anonymisation and data protection

7virides.com is active in GA4 IP anonymization - the last octet of the IP address is automatically obfuscated. Google Analytics does not allow you to track a specific person by name.

Transfer Impact Assessment (TIA)

The Administrator has carried out a risk assessment of the transfer to the USA. Risk mitigation measures:

IP addresses are anonymised
No special categories of data are stored
Google is certified under the EU-US Data Privacy Framework
GA4 data is retained for a maximum of 14 months

6. Contact and rights of subjects

If you want to know what data the website collects about you through cookies, you have the right to request it.

Jan Krasný
E-mail: [email protected]

The administrator will respond within 30 days.

Complaint to the OOOÚ

Office for Personal Data Protection (OPDP)
Pplk. Sochor 27, 170 00 Prague 7
E-mail: [email protected]
Phone: +420 234 665 411
Web: www.uoou.gov.cz

7. Browser options and cookie management tools

Individual browsers allow the user to manage cookies directly in the settings:

Google Chrome: Settings → Privacy & Security → Cookies
Firefox: Preferences → Privacy & Security → Cookies
Safari: Preferences → Privacy → Manage cookies
Edge: Settings → Privacy → Cookies

8. Changes to the Policy

The Administrator reserves the right to change this Policy if cookies, providers or legal requirements change. In the event of a substantial change, newsletter subscribers will be notified by email.

9. Summary table of all cookies

Name	Category	Provider	Purpose	Lifetime	Souhlas
`borlabs-cookie`	Essential	Borlabs Cookie	Managing consent	60 days	NE
Session ID	Essential	7virides.com	Session management	Session	NE
`trp_language`	Essential	TranslatePress	Jazyková preference	30 dní	NE
`_dc_gtm_*`	Essential	Google LLC	GTM throttling	1 minute	NE
`_ga`	Analytical	Google LLC	User identification	2 years	Yes
`_ga_*`	Analytical	Google LLC	Session state	2 years	Yes
`_gid`	Analytical	Google LLC	Daily identification	24 hours	Yes
`_gat`	Analytical	Google LLC	Request throttling	1 minute	Yes

10. Multilingualism

This Policy is available in Czech, English a němčině. The cookie bar is also in the language corresponding to the version of the website displayed.

11. Contact for questions about cookies

For any questions about cookies:

Jan Krasný
E-mail: [email protected]
Web: 7virides.com

Effective from: 1 April 2026